The dilemma between savvy marketing of young specialists and modest professionals, or how to choose a good doctor?

In the last decade, revolutionary and fundamental positive changes have occurred in medicine. New fantastic diagnostic and treatment methods are being actively introduced. Molecular and genetic diagnostics are developing rapidly. In place of traditional medical methods, intraoperative endoscopy is being used in almost all areas, and robots and artificial intelligence are being used extensively in all areas of medicine. One of the main areas is targeted therapy, which unfortunately often leaves behind experienced specialists who studied medicine before the current young specialists. And now it seems that a doctor’s well-being depends not only on how well he can actually treat a patient, but also on how he can present himself to the patient in this technological and marketing era. Advertising and competition in medicine have become of enormous importance. It is noteworthy that after all this, I involuntarily shudder from within, as it is difficult for a talented specialist to remain true to Hippocratic principles and maintain a harmonious balance between professional ethics and professional freedom in these conditions.

This is most vividly manifested in surgery, where professional responsibility is perhaps at its highest. In surgery, the contradiction between this surgical professional art and medical knowledge is becoming increasingly evident. In this technological and crazy race, we doctors must stop for a moment and realize that in the new era of independent information and the market of human souls, expert intuition, and of course, experience remain essential. I am confident that in medicine, especially in surgery, there will always be a place and a role for the classic character of a doctor, for whom the patient’s health will remain paramount despite everything.

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